People do not buy your company. They buy you. You need to know what you do that keeps them continually buying you? What is the best way to have a steady stream of these loyal customers? Under promise and over deliver. Nothing is more important to a business than a loyal customer. Loyal customers are a leading indicator for the growth and success of your business followed by an engaged staff. Customers generally have a level of expectation when they engage your services. It is important to start by managing those expectations. Do that by being truthful about your procedures, deadlines, and outcomes. Failure to meet expectations of your customers will result in a lost customer. Doing exactly what you say will satisfy your customer but little more. They got what they expected but no more. They are a satisfied customer. This is like getting a C “average” grade. Kick it...
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