I talk about goals in every business seminar I present to Westchester County business owners. Some people wonder why I always include goals. Goals are dreams with actions attached. Many people are good at making goals but that is where it stops. The goals are never accomplished. It’s important to set goals, but the step that many may miss is the ability to develop the detailed plan needed to achieve the goal.
Goals start with dreams. What are your dreams? Can you visualize them and verbalize them? This is important. In order to create the motivation to achieve your goal you must have a burning desire to reach it. If you have made goals in the past and have not achieved them one reason may be that you did not have a burning desire, a driving dream to achieve them. New Year’s resolutions fall into this category many times.
When you think about your life, your daily journey, how well do you plan and organize it? Your life’s journey is the MOST important trip you will ever take. Why is it that we spend so little time planning our lives? It is important that we have balance in our lives and, therefore, we need to have personal goals and career goals.
A balanced approach means having personal goals in area such as mental development, ethics, family, physical, financial and social. The career and business goals might include the following: productivity, time management, people skills, and sales skills.
Most of us have heard the term SMART Goals. Let me introduce WHYSMART Goals.
W – Goals should be Written.
H – Goals should be Harmonious with you purpose and dreams in life.
Y – Goals must be Yours and reflect your personal vision and burning desire.
S – Goals must be Specific. Vague goals cause confusion and frustration.
M – Goals must be Measurable. Attain annual sales of 4 million dollars is a measurable goal; developing a goal of increased sales is vague and not at all measurable.
A - Attainable goals spark excitement and action. Goals that are beyond reach produce frustration and discouragement. Attainable goals should also provide a challenge.
R – Goals must be Realistically high and results oriented. Challenging goals stimulate creativity and commitment.
T – Goals must be Time bound. Goals that do not specify target dates have a tendency to get lost. “Goals are dreams with deadlines.” – Diana Scharf Hunt
If you do not set “achievement dates” for your goals you’ll get caught in the trap of “someday.” As in, “Someday, I’ll do that.”
Take a look at your calendar. You will find: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, and Saturday. What you will not find is Someday. So not only does someday never come, it doesn’t exist!
WHYSMART is an excellent criterion to make sure that you are maximizing the goal setting process to your professional and personal advantage. Make sure that all of your goals, tangible and intangible as well as short or long-term, are evaluated against WHYSMART, and you will see a distinct difference in your ability to accomplish anything you desire.
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