People do not like to be sold but they sure love to buy. Today people may even be saying that they want to buy but not top of mind now. There is please going on in minds of individuals and companies. In these turbulent times it might be I am not even sure what to do next. But people do need to buy and we still do need sales. We need sales more than ever but we no longer need or want the old time sales where the salesperson has more information than the customer and uses that information disparity to persuade (or force) the customer to commit. Now we must be more skilled in the sales profession because we are an assistant buyer assisting a highly educated customer find a solution. Helping provide a solution requires attunement. We will be more attuned if we ask important questions and listen carefully...
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