Many people start a business and develop a plan to market and sell their product and service. But if that is all they have, in my opinion, there is a key ingredient missing. Your need vision if your business is to survive and thrive. And you also need values. They should make it perfectly clear what type of company you are. Surprisingly, many businesses cannot say why they are in business nor can they articulate their basic business foundation and founding principles. Why you are running the business is more important than how you run it. If you find that statement hard to believe then read on. Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream and as Walt Disney said, you must have a dream if you want to have a dream to come true. Of...
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