PD Strategies Blog

The goal of a salesperson is to complete a transaction. The goal of a trusted advisor is to create a loyal customer relationship based on credibility, trust and respect. In reality both of these individuals is a salesperson but they approach the buying and selling process in remarkably different ways. Dan Pink, in his book, “To Sell is Human,” contends that everyone is in sales whether we have the title or not. He repackages it as “the art of moving people.” Everyone practices this art from salespeople to consultants and teachers. The old formula of sales no longer works. Those who remember sales from years ago remember ABC which means Always Be Closing. This tactic no longer works in today’s information rich environment. In the past, using gimmicks to close was successful because the seller had more information than the buyer which gave the seller the upper hand. Today we buy...

How do you see sales? Sometimes we think of the skillful of hard driving individual who “closes” a client. This is not today’s sales. And here is another fact. We are all in sales no matter what our job because we seek, at some time or another, to influence others. We need to build relationships firsts. Here are 7 ideas that will open your current sales thinking and help you become more effective in your selling activities: 1. Don’t use a sales pitch but instead start a conversation. When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that your product or service solves 2. Your central goal is always to discover whether you and your potential client are a good fit. Let go of trying to “close the sale” or...

It is no accident that two core competencies of human resource professionals, for example, include consultation and relationship management. And this is no different for other professionals whether internal company consultants or external sales consultants. Trust is vitally important, and this is built on credibility and respect. With this new understanding, internal and external consultants can help in the decision-making process using information all parties have readily available, thanks to the Internet. They days where one side (usually the seller) had all the information is over. Dan Pink, in his book, “To Sell is Human,” talks about how we are all in sales so to speak. He calls this the art of moving people and it applies to everyone from consultants to teachers. The old formula of sales no longer works. Those who remember sales from years ago remember ABC which means Always Be Closing. This is a tactic no longer...

We visit our doctor solve a problem. That problem has something to do with our health. Let’s say we have a pain in our knee. Our doctor does a thorough examination. She asks us questions such as, where does it hurt? How long has it hurt? She may then suggest some of the causes of such pain such as a torn tendon. Then she asks if you have experienced unusual activity that might be related to our knee pain. She is helping us discover the root cause of our pain so that we will understand the need for surgery, if necessary.   If we are in sales, if we manage a team, or if we teach wouldn’t the doctor’s approach create the best results? According to Dan Pink in his book “To Sell is Human” we have gone from a world of Caveat Emptor (buyer beware) to one of Caveat Venditor...

People have a perception of a salesperson as a pushy person trying to convince someone to buy something he or she does not need. If you have been a buyer you know the stress involved in going into a car showroom to buy your next car. With these images in mind it is no wonder that people are reluctant to become salespeople. Now what is your perception of your doctor when you have a problem or a pain? If you are going because of stress, anxiety, or pain you are looking for the doctor to relieve your pain and solve your problem. This is the exact opposite image that you might feel about sales? Is it the profession or is it something else? It is something else and here is why. If you visit your doctor because you have a pain in your back the doctor does a complete examination and...

People do not like to be sold but they sure like to buy. Most if not all of us are in some form of sales but to be successful we need to more to the buyer side of the table and assist them in buying. So here are seven ideas to help you open a conversation and assist your clients in buying: 1. Don’t use a sales pitch but instead start a conversation. When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that your product or service solves 2. Your central goal is always to discover whether you and your potential client are a good fit. Let go of trying to “close the sale” or “get the appointment.” If you simply focus your conversation on problems that you can help...

Many salespeople start the sales process by asking a closing question? For example, did you ever look at a car and have the salesperson approach you with this question: “What would it take to have you drive home in this new car today?” The salesperson wants you to say yes. However, an experienced salesperson will tell you that you shouldn’t ask a closing question until you are sure that the answer will be “Yes!” This means that you first need to determine your prospect’s wants and needs. I have found in my coaching process that most people having trouble with sales do not take the time to ask questions of their prospects before asking for the sale. You won’t make the sale if you move too quickly just as you would not drive to a destination ignoring all traffic lights. Think of the sales buying selling process as a series of...

People do not like to be sold but they sure love to buy. There is a lot of truth in that statement.   Today we have many opportunities to self-select or products and services by researching everything we want to know about a potential purchase. All we have to do is Google it. With all of that why do we need sales? We need sales more than ever but we no longer need or want the old time sales where the salesperson has more information than the customer and uses that information disparity to persuade (or force) the customer to commit. Now we must be more skilled in the sales profession because we are an assistant buyer assisting a highly educated customer find a solution.     Helping provide a solution requires attunement. We will be more attuned if we ask important questions and listen carefully for the answer then ask more questions...

Here in Westchester NY there are many opportunities to make connections at the many networking events. Networking is a great way to build your business. But just like your other business processes, you need to have a networking process. You should have goals and measured outcomes. And here are a few examples of goal categories:    •     Identify suspects (those who might become prospects with further qualification)    •     Develop strategic alliances (sell things that compliment your product or service)    •     Develop referral sources    •     Develop and maintain relationships    •     Interactively prospect    •     Impact sales results You can achieve greater results in your Westchester networking activity if you work on becoming a “center of influence”. Here are three characteristics common to successful centers of influence. The first is trust. Someone must trust you and must feel comfortable with you. So begin with building a relationship. Learn as...

How do you compare doctors with salespeople?  People have a perception of a salesperson as a pushy person trying to convince someone to buy something he or she does not need. If you have been a buyer you know the stress involved in going into a car showroom to buy your next car. With these images in mind it is no wonder that people are reluctant to become salespeople. Now what is your perception of your doctor when you have a problem or a pain? If you are going because of stress, anxiety, or pain you are looking for the doctor to relieve your pain and solve your problem. This is the exact opposite image that you might feel about sales? Is it the profession or is it something else? It is something else and here is why. If you visit your doctor because you have a pain in your back...

STOP SELLING AND START BUILDING RELATIONSHIPS Sometimes we can all use a friendly reminder that sales today is more about developing relationships rather than closing sales. Here are 7 ideas that will open up your current sales thinking and help you become more effective in your selling activities: 1. Don’t use a sales pitch but instead start a conversation. When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that your product or service solves 2. Your central goal is always to discover whether you and your potential client are a good fit. Let go of trying to “close the sale” or “get the appointment.” If you simply focus your conversation on problems that you can help potential clients solve, and if you don’t jump the gun by trying to move...

Many business owners know that they should be using social media for their business. However, many are bewildered by all the choices. To make matters worse there are many different social media experts telling them what they should do and what they should say without understanding the business. In my opinion this approach is counterintuitive. Social media is simply a new form of advertising and communication that requires a plan and strategy to be effective. To help connect business reality with the new media I recently teamed up with a social media strategist. Here is some of what we discuss. It is important to have a clear message? How do you differentiate yourself from others? What is your unique value proposition? These questions will take some thoughtful analysis. Ask yourself the following questions: What is the best thing you do?Who is you target market?How to people learn about and acquire your...

Many salespeople start the sales process by asking a closing question. For example, did you ever look at a car in a showroom and have the salesperson approach you with the question, “What would it take to have you drive home in this new car today?” An experienced salesperson will tell you that you shouldn’t ask a closing question until you are sure that the answer will be “Yes!” Let’s begin with a typical sales call. You start by building some rapport and trust with your prospect. This might include a warm welcome, some opening questions about them or their business, good eye contact, and other such techniques to establish a productive relationship at the beginning of a sales engagement. Once you have established some trust, follow this four step process which will help uncover their wants and needs so that you can offer the solution. 1.   Start by asking your...

Becoming a trusted advisor is a process that is built on credibility, trust and respect. Many business advisors and sales consultants talk about how they want to be a trusted advisor to their client. For some, achievement of that objective for some will require a paradigm shift in conduct of the buying selling process. I have recently read Dan Pink’s book, “To Sell is Human”. In my opinion this goes to the heart of being a trusted advisor. Those who remember sales from years ago remember ABC which means Always Be Closing. This is a tactic no longer works in today’s information rich environment. Using gimmicks to get sales in the past was based on the fact that the seller had a deal or that the buyer did not know what the seller knew. Today we buy things from the Internet. In fact anything a buyer wants to know is on...